Sierra in the News: More for Less

Read this interesting article in Crain's by journalist Adrianne Pasquarelli.

Restaurateur and nightclub owner Frederick Lesort is at it again—but this time, he’s setting his sights a bit lower.Mr. Lesort, who filed for bankruptcy protection for his Frederick’s Madison eatery in April and closed Frederick’s Downtown over the summer, is starting a French eatery where everything on the menu will cost less than $20. His plan is to cater to cost-conscious NewYorkers.